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Pop Up Shop @Shinsegae Seoul, South Korea
72 Smalldive is pleased to announce its first pop-up store event at Shinsegae, South Korea’s leading luxury departmental store. A curated selection of 72 Smalldive’s fine leather goods will be...
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72 Smalldive at ZALORA Market Place
This May, thanks to the invitation from ZALORA Singapore, 72 Smalldive men’s and women’s accessories are now available at ZALORA Market Place . ZALORA Marketplace will allow vendors from all over...
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EXCLUSIVE: Harper’s BAZAAR New Generation Designers’ Award 2015
In May 2014, Harper’s BAZAAR invited 72 Smalldive director and brand representative to its inaugural showcase of designs of 8 top emerging designers from South East Asia. These designers were...
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72 Smalldive At Amazon
72 Smalldive is pleased to announce yet another new portal for customers based in the US – Amazon US! Since July 2014, the label is now a seller partner with Amazon US and a selection of bags and...
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This is Home Afterall…
It is often easy to take for granted things we have readily at hand. Singapore is the country of our creative director’s origin and it holds a special place in his and the label’s hearts. Although...
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End-of-Summer Mega Sale
Just before the sun crosses the earth’s equator, we will be running a couple of final hurrahs of summer. For our Singapore friends living on the equator, we have over 50 past and present season...
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72 Smalldive Pre-Launches Malaysian Debut with A Give Away Contest
In November 2014, 72 Smalldive, a lifestyle fashion accessory label, will make its debut at KLCC with Parkson Departmental Store, Malaysia’s leading retail operator. To celebrate this occasion, the...
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Pre Order 9 O’Clock Tales
72 Smalldive minaudiere clutch collection was launched in 2013 as a ingredient branding program project with Swarovski Elements Singapore. Since its launch, the collection has been receiving good...
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Gift and Things
Gift and Things is a online retail project concept that was conceived many months ago whilst I was reflecting on the gifts that I have bought for my loved ones and friends. Choosing meaningful gifts...
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Thoughtful Corporate Gifts
In the millennial and social media age, how you feel and what you think speaks louder than what you possess. Corporate branding is also making a paradigm shift to reflect greater social responsibility...
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A Fairly Indulgent Retrospective: Bag to Differ
“…I find handbag size is interesting in another way. Recently I have realised that powerful women carry… small bags …” Vanessa Friedman, Financial Times journalist. There is a rationale behind Ms....
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A Fairly Indulgent Retrospective:Shapes
“It was the best of times, it was the worst of times” A Tale of Two Cities, Charles Dickens Shapes is non‐profit project initiated by 72 Smalldive for Gift and Take. Gift and Take is a social...
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A Fairly Indulgent Retrospective: Le Déluge
‘Après Moi Le Déluge’ King Louis XV ‘Après Moi Le Déluge’, a phrase largely attributed to King Louis XV, epitomizes the psychology of people who do not worry about the consequences that their acts...
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A Fairly Indulgent Retrospective: Slow Boat
As with many collection, there is always an item which caught the eyes of buyers and customers alike. Gabry, a large size shopping tote is a popular bag amongst our Italian male and female clientele....
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A Fairly Indulgent Retrospective: Le Onde
Le Onde is about setting off to an adventure from a forest of hovering oak trees, through the moss gullies, across meandering frozen rivers and finally to the surging ocean. Muted hues from nature...
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A Fairly Indulgent Retrospective: Back to Basics
In 2012, 72 Smalldive launched a sundry collection called Back to Basics. This is a ‘perenial’ collection that offers a range of well made colour-coordinated sundry items for customers who love to make...
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A Fairly Indulgent Retrospective: Ps & Qs
“You do not have to do everything disagreeable that you have a right to do” Judith Martin aka Miss Manners Tea time, teté-a-teté, ladies who lunch, and manners! The good old days where manners and...
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72 Smalldive & A Life In The Fashion Lane Stylish Giveaway
Winning this artisanal travel kit, worth USD$153, is easy as a summer breeze:
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72 Smalldive at Hasana Pop Up Shop, Chicago
your viva-voce could help generate more awareness of this pop-up event and grant our global sisters the opportunity to take a shot for a brighter future!
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72 Smalldive October Press Days
October Press Days Just as we are about to wind down and relax after the fashion week, we are reminded by our work schedule of another pending event – yes PRESS DAYS are here! Showrooms and sale-reps...
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72 Smalldive | Pitti Uomo 85 New Beats
The Lyceum New Beats is the area devoted to these fashion promises for the future. 72 Smalldive is pleased to present its men's accessories collection along with 10 other labels in the next edition of...
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ViTRINE Editor’s Notes Issue 01 Vol 6
In 2014 ViTRINE editorial team has adopted the topic ‘Feeling Good’ as our recurring subject for our lifestyle blog. We would also like our readers to join us in keeping this theme of feeling good as a...
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FALL WINTER 2014 – 2015 | 9 O’Clock Tales | Think, Feel, Travel
Whilst top grain calfskin leather, in varying textures, is the key material choice used in the collection, a selective choice of non-leather materials such as wool felt (lana cotta), woven wool fabric,...
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Gracious Living Guide 20: Gifting – An Antidote to Materialism?
I've always had a love and guilt relationship with the act of giving. I enjoy gifting but I am also often perplexed by its association with consumerism and materialism.
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Slow & Steady Wins the Race
This year, ViTRINE will run a campaign to encourage its readers to try taking a slower pace of living via its Instagram account. During the course of the year, 100 ways to escape the fast paced madness...
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72 Smalldive Fall Winter 2015/16
Ostensibly Select Edit Refine is the antithesis to the 'It' bag trend; however the label's sincere intent is to create a versatile and elegant line for its discerning clientele who enliven their lives...
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Be Bold Be Nomcore
72 Smalldive chose to present an ostensibly 'normal' collection, amid the criticism of the nomcore trend amongst fashion critic, to emphasize the label's philosophy in style over trend.
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Keep Calm and Carry On…at Amazon UK
It took us a couple of months to resolve the mysterious technical errors we encountered whilst setting up the sales portal. Then there were the endless checks and due diligence process we had to go...
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